DJ HELL X VERTERE BERLIN

DJ Hell is known as one of the most iconic and influential personalities of the global techno scene.

His label ‘International Deejay Gigolos’ is responsible for dozens of the industry’s biggest hits and artists.

DJ Hell's impact extends far beyond the turntables, he’s an iconic presence in both music and fashion.

 

This capsule collection is a limited edition. Be fast.

This collabo collection is inspired by DJ Hell's love for soccer and team sport and carries signature artwork elements from the 20+ year archive of his label International Deejay Gigolos.

TextPhoto by SVEN MARQUARDT

ABOUT DJ HELL

Text

DJ Hell emerged from the depths of Germany's techno underworld to conquer the global dance music scene with his unparalleled talent and fearless innovation.

Born as Helmut Geier in 1962, this sonic visionary first fell under the spell of electronic music in the 1980s, and his journey towards becoming DJ Hell began. As a pioneer of the electroclash movement in the late 1990s, he revolutionized the dancefloor experience, infusing it with an eclectic mix of styles, from electro and techno to new wave and punk. DJ Hell's fearless experimentation and genre-blurring tracks, like "Teufelswerk" and "Munich Machine," have made him a true icon in the electronic music world.

With an unmistakable stage presence and a knack for creating sets that border on the avant-garde, DJ Hell has taken his audience on transcendent musical journeys. His vision for the future of electronic music has always been ahead of its time, making him a true legend of the genre. As he continues to push the boundaries of sound, DJ Hell remains an eternal fixture in the hearts of dance music enthusiasts worldwide, an artist who defies conventions and redefines the very essence of electronic music, night after night, beat after beat.

LISTEN TO DJ HELL

LOOKBOOK